Written by Adessa Batts and Saila Nieminen
October 10, 2019
Augmented reality has been around since as early as the 1960’s, however it wasn’t until the Air Force started to implement AR in the early 1990’s that people really started to take notice. Through the 1990’s and early 2000’s, AR was used mostly as a behind-the-scenes tool, such as for superimposing the lines onto an NFL field. However in just the past few years, the AR industry has gained a large consumer audience and continues to grow rapidly, with an estimated 3.5 billion mobile users by 2022.
Despite these statistics, many companies are hesitant to make an investment on something they’re not sure of. In this blog, we will explain 5 ways that AR can be the key to success in retail. Read more...