Digital fashion: a new « Eldorado »?

The pandemic has accelerated immersive technologies in fashion, transforming design and business operations. This new digital frontier offers sustainability and eco-friendliness, reshaping the industry.

The increase in the use of 3D modeling

Fashion brands have embraced 3D design to modernize workflows, enabling remote creation and reducing waste. 3D cuts production time and helps designers make adjustments, lowering returns and environmental impact.

The sustainable power of digital technologies

Collaborations like the Circular Fashion Summit with the UN promote sustainable goals for fashion. Designers such as Steven Passaro use 3D tools like Clo3D to reduce prototyping and environmental impact, sharing their journeys through digital platforms.

The experiential power of 3D

Maitrepierre’s SS Haute Couture 2021 collection, made entirely of 3D renders, bridges haute couture tradition and digital innovation. This approach highlights eco-conscious fashion by cutting down fabric waste and sampling pollution.

From 3D to virtual reality, to design immersive experiences

VR is revolutionizing fashion with virtual try-ons and immersive shows. Brands like Balenciaga create video games to showcase collections, engaging audiences in interactive, memorable ways that blend fashion and tech.

The power of augmented reality for fashion brands

AR lets customers interact with garments from home, boosting engagement without app downloads thanks to WebAR and platforms like 8th Wall. Major events and brands are using AR to enhance marketing and customer experiences.

London Fashion Week

Partnering with Dimension, London Fashion Week showcased holographic runway models via 5G smartphones, delivering futuristic fashion shows in unexpected public spaces.

Christian Dior

Dior’s FW21 collection featured WebAR invitations and geolocated Snapchat experiences across Paris, Dubai, and Miami, immersing guests in couture and beauty through digital effects.

Vogue

Vogue Singapore’s AR feature transformed actress Fiona Xie into a hologram modeling Valentino, allowing readers to place and view the 3D avatar via WebAR on their own devices.

8iGB powered by Minsar

Explore how Minsar helps fashion designers integrate AR into their collections with tools for creating dynamic presentations and experiences, as demonstrated by 8iGB founder Ruben Bissoli.